Nowadays, even the smallest company uses the Internet as the main tool in building a customer base and keeping in contact with their clients and this is also their most basic means of advertising.
Designing a company website is cheap and effective, not to mention essential because the world wide web is the only medium that offers instantaneous information access to millions of users around the globe.
Any web developer worth his salt should know about search engine optimization or SEO.
One of the keys to having a website that gets a lot of hits is to make it interesting and engaging. A boring website no one visits won’t accomplish much
So How Do You Entice People To Visit Yours?
Your website should come up in the top results when customers search for important items they need in google or other search engines like Yahoo, Bing, etc.
Once a keyword relating to the products or services that you offer is keyed into a search engine, a direct link to your website should emerge at the top of the list.
You should employ search engine optimization techniques to draw more traffic, which leads to more profit. That’s the goal of any company, right?
Basically, if you follow these three steps, it is possible to rank at the top of search engines and use SEO techniques to make your website and company more attractive:
1. SEO Optimization
first, instead of buying a new domain and website, use your existing domain and website if you already have one. You just need to optimize the website.
It may take a while before your website starts appearing in search engines like Google, so you may want to stick with the one you already have if possible.
2. KYC (Know Your Clients)
It’s a very popular term in the financial service industry. For us, we can say Know Your Audience FIRST and aim for them.
To target your product or service to customers searching online, add the keywords they are typing in their search engine. That way, you will show up whenever they’re looking for products like yours.
The moment your visitor presses enter or click the ‘search’ button, they will be forwarded to your website.
Search engines want your site to rank high for certain “keywords” so people will come to your site. You might want to make sure that it’s easy for them (target market) with the things they’re interested in. It’ll keep them hooked on your site and give search engines an easy time ranking you.
Your next step is to make sure your customers will interact with your products or services before they leave your website. It’s not enough that they’re browsing around. To get them to buy something or at least hand out their information so you can contact them down the line. This information will help you to contact your website’s visitors in the future for advertisement and marketing. Relevant articles on what you should do next are in my blog.
By employing different techniques and strategies, you should learn about their age, gender, location, and interests to get an idea of how you can engage them.
It’s also a good idea to find out their interests and see if you can relate them to your products;
for example, if the person is into soccer and you have a shoe store, it is a good idea to mention that you have soccer cleats for sale. If the person has a dog and you sell pet shoes, it would be wise to show them a photo of the shoe on their pet.
Search for the right keyword. You should include keywords in your website, but you should be creative and persistent when trying different phrases in order to optimize your website.
Google and Yahoo offer some helpful tips for brainstorming keywords for SEO. Check them out and see if you can reap some benefits!
Don’t limit yourself to just one keyword or phrase. Spread your net wider by not only using those words in different places on your site but also by relating them to a variety of topics.
Also Read: Best SEO Tips
4. SEO Optimized Website Design
One of the most important things is the design of your website. One should keep in mind the target market when designing a website.
Generally speaking, the design will convey the overall theme of your website. You should also look at finer details like colors and font styles.
Make sure that the website is user-friendly. Do not forget to insert helpful articles, tips, hints, and related links that can be shared with other users.
It is a good thing to have an option to send a link or an article to a friend. It will add more users and increase your client base.
There should also be various ways to browse through your website, to fit each user.
A person might find it to difficult use the scroll-down option. You should also provide hyperlinks that are accessible to them.
5. SEO Optimized Website Content
Concentrate on the content of your website.
Make sure you keep the content up to date on your website so that both longtime and new visitors to your site can find new exciting stuff when browsing for information.
Keep content really brief and precise. Writing more than 600 words can affect the user’s interest. Most people skim through a post without actually reading everything in it.
You need to try and be the best to get noticed when it comes to information about the products or services that you offer.
It helps a lot to pay attention to detail, too.
Finally, This one may sound obvious, but it’s important to keep your website’s content fresh and up to date.
Spreading the word and doing basic SEO is important to attracting new followers. In turn, this will likely generate greater results as more people visit your site.